Wednesday, July 15, 2009

#LexEnomics, Recent Job/Salary Data

Open Records Request Reveals Hard (to Swallow) Data
- Eric Patrick Marr

Click on the below table to see the larger image. Or visit Transform Lexington's satellite site, LexEnomics.

Notice two hugely important things:
  1. The huge difference in (relative) number of new jobs. Taking Austin's size into consideration, they created roughly 7.5 times more new jobs than Our Lexington did.

  2. The huge difference in payscale. The average new job in the Austin area paid about 50% more than the new jobs in Lexington.

*** This information was uncovered through an Open Records Request submitted to LFUCG on July 2nd. In fact, it was the 2nd O.R.R. I've had to submit to uncover this information. One Lexington Councilmember, today, told me he's been asking for this data for three years.

I will share more information uncovered in my Open Records Request, very soon.

#LexEnomics, Some '03 Data

The More Hard Data We Know, the Better We Can Make Hard Choices

This November, 2003 series was written by the Lexington Herald-Leader's John Stamper and Linda J. Johnson.

Based on all current data I've seen, we haven't made much progress in the last six years (see post below, comparing Lex's Per-Capita Incomes to other cities).
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Alan ReFalo is the quintessential Kentucky boy done good.
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Therefore, he now lives in Nashua, N.H., just outside Boston.
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Son of a woman who escaped the poverty of Eastern Kentucky after high school, ReFalo continued his family's climb up the ladder of life when he joined the Air Force in 1989 to earn money for school. Eight years later, he became the first of his family to graduate from college, earning an electrical engineering degree from the University of Kentucky.

The single 32-year-old now gets paid $80,000 a year, designing semiconductor chips by day, riding his mountain bike by twilight and rocking with live bands by night.

Unfortunately for Lexington, statistics show that ReFalo was only one among thousands of young, well-paid, well-educated professionals who left the region over the past decade.

Generally, they were replaced with waves of rural refugees, desperate to exchange the poverty of rural Kentucky and other sparsely populated places with the economic opportunity of a city. This reshuffling of society's deck of cards has provided swift growth for Lexington, but a questionable amount of prosperity.

The lackluster quality of growth suggests the region's economic vitality may be slowly shriveling over time as its brightest, most creative individuals seek a different life in booming areas of the nation that have placed an emphasis on developing knowledge-intensive industries and a quality of life that attracts young professionals.

"It's not that things are terrible here; we could just do so much more," said Kris Kimel, president of the non-profit Kentucky Science and Technology Corp. "It's kind of like the frustration of being a basketball coach watching his team go to a 10-5 record when it should be 15-0."

The nation's most coveted cities grew differently than Lexington during the past decade. These cities, known as "talent magnets" or "idea cities," grew by attracting large numbers of young, well-educated professionals. They prospered with an abundance of ideas and talent, not raw materials and cheap labor. Cities such as Austin, Texas, and Raleigh, N.C., used this recipe for growth to transform themselves (nice verbiage!) from overgrown college towns, much like Lexington today, into meccas of well-educated youth capable of hosting the innovative industries that will drive the nation's future economy, said Don Hicks, a political economist at the University of Texas, Dallas.

"What you see is that entirely new occupations and industries unfold there first," Hicks said. "It's just an undeniable fact that you see high rates of business formation and venture capital investments in a few pockets of the U.S."

Not fitting the pocket pattern -- Lexington isn't one of those places.

The Lexington metro area -- made up of Fayette and the six adjoining counties -- gained 8,504 taxpaying households and $195.8 million in total household income between 1992 and 2001 due to domestic migration. But each new household actually made $1,190 less per year than those who left the region, according to a Herald-Leader analysis of Internal Revenue Service migration data.

By recording where individuals file their tax returns, the data provide a clear picture of how money and people flow from county to county across the United States. The numbers show, for example, that more than half the population growth due to migration in the Lexington metro area between 1992 and 2001 was attributable to households moving from 29 Eastern Kentucky counties. Those households, however, had average incomes of $26,102, about $21,000 less than the average household already living in Lexington.

The city also attracted significant numbers of low-income households from rural counties in South Central and Western Kentucky. While rural migrants flooded in, the city's population of young professionals stampeded elsewhere. A U.S. Census Bureau report released early this month shows that the Lexington metro area's population of young, single, college-educated people declined by 13 percent between 1995 and 2000, falling from 15,121 to 13,185. Only 36 metro areas, out of 276 in the nation, lost larger numbers of people in that population subgroup.

The Herald-Leader's analysis of IRS migration data shows where many of those people are going. Metro Lexington lost higher-income households to "talent magnet" cities such as Boston, Raleigh, San Diego, Charlotte and Houston. For instance, the 441 households who left metro Lexington for the Raleigh area, also known as the Research Triangle, had average annual incomes of $58,096. The 371 households that made the opposite move during the 10-year period had average incomes of $45,080. The net export: 70 households and $13,016 per household.

"You're losing talent and gaining an increasingly dependent population, and that's a problem," Hicks said.

A normal pattern?

Some experts, such as University of Louisville economist Paul Coomes, think the data show a perfectly normal pattern of migration for a "feeder city" like Lexington. "Lexington sells higher-education services to the rest of the world," Coomes said. "All college towns are going to export a large amount of human capital, but you're subsidized to do that; you're not a net loser."

In his view, Lexington's role in the economy is to import large numbers of people from rural and smaller urban areas, educate them, then export most of them to cities with more job opportunities, such as Louisville, Cincinnati and Nashville. Lexington gets paid to provide that service, through hundreds of millions of state dollars that pour into the University of Kentucky each year.

If Coomes is right, Lexington is performing its role beautifully. The metro area, for instance, collected a net gain of 939 households from the Huntington, W.Va.-Ashland, Ky. metro area between 1992 and 2001. The gain from Owensboro was 336 households. At the same time, Lexington had net losses of 723 households to the Louisville metro area, 781 households to the Cincinnati metro area and 483 households to the Nashville metro area.

No one disputes that the University of Kentucky is a key underpinning of Lexington's economy, but settling for "feeder city" status isn't much of a vision, suggests Kimel, of the Kentucky Science and Technology Corp. "If that's our place in the world, we've got big problems," Kimel said. "Given all the assets that we have, our vision ought to be striving toward creating an idea city that is actively supporting innovation in all sectors, from services to arts to education."

Nearly 29 percent of people in the metro area are college graduates, ranking Lexington 64th out of 318 metro areas, according to William Frey, a demographer with the Brookings Institution, a centrist think tank in Washington, D.C. But instead of focusing on Lexington's capacity to innovate -- through universities, research and development, and entrepreneurial drive -- the region has instead relied on its status as a low-cost business center to lure regional hubs of national and international businesses.

That formula has worked for the city in the past, producing a diverse economy that has been virtually recession-proof for decades. But "more is required now," Kimel said. He thinks the city's political, business and education leaders can't continue squandering their opportunity to turn the vast amount of research and knowledge produced at the University of Kentucky into viable businesses with growth potential. "We're complacent, and we're likely to wake up one day and find that we've lost a lot of these assets," Kimel said.

The economy has changed rapidly over the past decade, leaving Lexington in a lurch, searching for its place in the world, some economic development officials say. Its traditional strengths -- low-cost labor and electricity -- aren't that important anymore. Its potential future strengths -- a major research university and a high concentration of college graduates -- will take time to nurture after decades of under-investment.

"We're all standing around saying, 'What happened?'" said Julian Beard, Lexington's economic development director. "Our focus is very recent, and it's going to take longer; Silicon Valley didn't get to where it was in 10 years." (Just last year - 2008 - now Councilman Beard sang a different tune, emphatically telling the public "Lexington will never be Silicon Valley... we need to find a different target to emulate.")

But the rapid restructuring of America's economy means Lexington is quickly losing its capacity to supply people with good-paying jobs that require relatively low education levels.

After decades of attracting manufacturing plants from Asian automakers and the Rust Belt of America, Kentucky lost thousands of manufacturing jobs in the past three years -- a trend that shows no sign of abating, even as the economy begins recovering. Globalization of the economy fueled the losses.
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Companies such as Lexington-based Lexmark International, for example, eliminated hundreds of jobs in Kentucky by shifting production of its printers to foreign countries. "Even Mexico isn't competitive anymore; they're leapfrogging straight to China," Beard said. "Looking at the big picture, I see Lexington no longer being a manufacturing center." The effect on Kentucky's least-educated could be devastating, as low-paying service jobs at retailers and restaurants become the primary option for those without a college degree.
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Manufacturing jobs, however, aren't the only thing disappearing.

Quality-of-Life Issues

Alan ReFalo is gone, too. ReFalo chose the Boston metro area, where a job with Cypress Semiconductor awaited. But the job wasn't his only motivation for moving. Unlike many UK graduates with technical or advanced degrees, ReFalo actually found work in Lexington at Cypress Semiconductor's downtown office. He could have stayed as long as he wanted.

Like so many others in the so-called "creative class" -- a term coined by author and Carnegie Mellon University professor Richard Florida to describe the growing segment of society that creates things for a living -- ReFalo's decision to leave was driven mostly by quality-of-life issues. "It just doesn't have it for the active lifestyle," ReFalo said of Lexington in an interview last month. "This weekend, for instance, I'm going to go out and do a ride on the seacoast on my bike. There's stuff like that going on every weekend around here. Whereas, back home, I'd see somebody saying 'Oh, there's a craft fair over in Shaker Village.'"

Boston offers ReFalo everything from "a crazy music scene" to a museum of fine art. In all, the Boston metro area gained 100 households and $5.4 million in total household income from the Lexington metro area between 1992 and 2001, according to IRS data analyzed by the newspaper. The 165 households that left for Boston had average annual incomes that were $4,398 higher than the 65 households who made the opposite move.

ReFalo's exit from Kentucky was hastened by another major stumbling block facing young professionals in the region. Basically, people feel more comfortable living in a city that offers a thick labor market -- the ability to do a similar job for several other nearby companies. In ReFalo's case, Cypress was the only semiconductor gig in town. "The thing that would scare me about ever moving back to Kentucky is that I would know that I was locked into the job and the company I was at," ReFalo said. "There's no moving around; you'd feel limited."

Bo Cowgill, who attended Henry Clay High School and graduated from Stanford University last spring, can't even imagine living in Lexington. He is the son of Brad Cowgill, a prominent Lexington attorney and chairman of New Century Lexington (whoa, more great verbiage!), which publishes an annual quality-of-life survey.

As graduation approached, Bo Cowgill was still undecided about what profession he wanted to explore. So he picked a few cities instead. Unlike Lexington, each of the cities he chose offered the cosmopolitan amenities he wanted, like top-notch jazz music and plenty of Thai food. They also had a critical mass of companies in the industries he was considering. In New York, he applied for finance jobs. In Washington D.C., it was politics. In Silicon Valley, the tech industry. "With a liberal arts background, there were a lot of different possibilities that looked good to me and I needed some way of narrowing that down, so I decided I would narrow them down by region and by city," Bo Cowgill said. "I knew that those places would have a lot of opportunities, a lot of smart people and a lot of fun and interesting things to do."

In the end, Internet search firm Google offered him a job in Silicon Valley. In a couple years, he hopes to spend some time working overseas, perhaps in London.

Finding Opportunity

For cities not on the short list of people such as Bo Cowgill, the future seems uncertain, said Hicks, of the University of Texas. But that doesn't mean every other place should just give up, he said.

The Clevelands, Buffalos and Detroits of the world -- all of which have hemorrhaged young people at alarming rates -- may be facing a crisis with no clear solutions. But for places such as Lexington, the rise of the "creative class" is perhaps more an opportunity than a crisis, many suggest. In Memphis, for example, community leaders responded this summer to their brain drain by producing a manifesto declaring their intentions to create a "talent-powered economy."

Playing off the ideas of Richard Florida and his book, The Rise of the Creative Class, the manifesto calls for a series of actions to boost the city's image with 20- to 34-year-olds, which also happens to be the demographic most likely to move across state lines, according to the Census Bureau.

Ideas suggested to make the city more competitive range from increased support for various university programs and technology incubators to promoting kayaking in the Mississippi River. The report also recommends promoting vibrant hip-hop spots and "spreading the word that Memphis music didn't pass away with Elvis."

No similar efforts to give Lexington a cool vibe are under way. And not everyone thinks it's needed. "This idea that you just need single, young, hip people is oversold," said Frey, of the Brookings Institution. "You can be bright without being single and hip."

For midsize cities like Lexington -- known for low crime rates, decent schools and mild traffic -- attracting young, educated, married couples might be a niche growth strategy worth pursuing, he said. Bo Cowgill's father, Brad, has a hunch that Frey is right. He expects that at least one of his two sons will someday move back to Lexington. "When they hit their early 30s, I think it's predictable that some of those people will find that those places don't accommodate their new lifestyle nearly as well as places like Lexington," Brad Cowgill said. "And so some of the birds start coming home to roost."

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EXTRA NOTES:
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Branding for success: Cities can cultivate an image attractive to the creative class. Metro Lexington had a net gain of 8,504 taxpaying households. The households that came to the Lexington area, however, made $1,190 less per year than those that left.

Where the data came from: The Internal Revenue Service maintains a database that tracks where people file their tax returns. Since 1992, the IRS has publicly released the database, minus any personally identifiable data. The database allows someone to see the flow of people and money between every county in the country. The last year available covers people and money movements in 2001, as filed on tax returns in April 2002.

Consider this example: A household moved from Fayette County to Jefferson County in August 2001. It reported $50,000 in income when it filed its tax return from Jefferson County the following April. The IRS noted the change of address and counted one tax return and $50,000 leaving Fayette for Jefferson in 2001. The same numbers were recorded as arriving in Jefferson from Fayette. The IRS does not determine in which county the money was actually earned. Lexington losing targeted subgroup.

A U.S. Census Bureau report released this month had bad news for Lexington: Its young, single, college-educated population declined significantly between 1995 and 2000. The data recorded the location of single people with a bachelor's degree who were between the ages of 25 and 39 in 2000. It also asked them where they lived in 1995. In all, 4,348 in the population subgroup moved into the Lexington metro area between 1995 and 2000. During the same period, however, 6,836 people in that group moved out, for a net loss of 2,488 people.

Nationally, the highly coveted population group flocked to larger cities and spurned small-town America. Here are some of the notable cities and their net gains or losses:

TOP 5 GAINERS
San Francisco: 49,468
Los Angeles: 32,998
Atlanta: 31,887
Washington, D.C.: 25,469
New York City: 25,131

TOP 5 LOSERS
Gainesville, Fla.: -7,464
Pittsburgh: -7,444
Bryan-College Station, Texas: -7,103
Buffalo: -6,270
Syracuse: -5,861

REGIONAL CITIES
Lexington: -2,448
Louisville: 942
Cincinnati: -1,826
Nashville: 4,300
Indianapolis: 4,190

Friday, July 10, 2009

More Lex Data: Environment

"Smarter Cities": Lexington Needs Help
- Eric Patrick Marr

Coinciding with yesterday's economic discoveries of Lexington's poor-performing "Adjusted Per Capita Income" numbers, University of Kentucky Geography student, Taylor Shelton, tweeted this great research out last night, and it was so good, I wanted to share it.

The website, Smarter Cities, from the Natural Resources Defense Council, is an excellent resource for the entire globe - and has ranked American Cities in terms of their Environmental "Green-ness." As Lexington has 280,000 citizens, we qualified as a "Large City," (see complete Large City Rankings here) although, regrettably, we came in last place.

Here's a sample of some comparison cities and their rankings:

#1 Seattle
#6 Austin
#15 Columbus
#21 Louisville
#26 Kansas City
#28 Toledo
#38 Charlotte
#67 (last place) Lexington

Thursday, July 9, 2009

Lex's Economic Climate, Comparatively

Case Closed. Court Adjourned. Our Lexington MUST do better.
- Eric Patrick Marr

Today, I discovered two valuable research tools:


  1. The U.S. Department of Commerce's Bureau of Economic Analysis (2007 statistics) and
  2. Kiplinger's Cost of Living Indexes for 361 American Cities, including Lexington
Check out these numbers (Cost of Living Indexes in Pink) -

Adjusted Per Capita Income,
in some American Cities:

Atlanta: $57.5K (94)
Pittsburgh: $50.4K (92)
Charlotte: $49.1K (92)
Nashville: $48.6K (88)
Cincinnati: $47K (90)
Louisville: $46.2K (89)
Madison: $43.6K (100)
Austin: $42.9K (94)
Indianapolis: $42.5K (88)
Lexington: $41.9K (95)
Columbus, OH: $40.9K (94)
Ann Arbor, MI: $40.9K (100)
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This means in almost all of these very well-respected cities, you can make MORE money and ALSO have a lower cost of living. Compared to Atlanta, for instance, Lexingonians earn THIRTY-SEVEN percent less "real" money.
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Proving, beyond any shadow of a doubt, that it is high time Our Lexington begins acting, improving... dare I say, transforming our economy.
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You can visit "LexEnomics" for even more details.

Tuesday, July 7, 2009

Lex's ED (Economic Development) or ...


... Lex's ED could appropriately stand for "that other" ED
- Eric Patrick Marr

Here is a copy of my (@TransformLex's) live twitter feed from Thursday's special Economic Development Task Force, convened by our City Council. While, admittedly, this stuff can be kinda dry or boring for some, I do this because Citizens both DESERVE and NEED TO KNOW what is happening in our city. And, our city's economy NEEDS more informed citizens. As I often repeat, from the Gallup Organization, "Citizen Engagement is the most precious & sophisticated value a community can have, and has the biggest potential returns of all for brain gain and GDP."

Actually, this is copied in reverse, so start at the bottom of the post, and work your way up, for the actual flow of conversation.

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one final #LexED thought - Toyota always tackles BOTH short-term & long-term problems TOGETHER. #LexCanDoThatToo

#LexED meeting over - no more confidence now, than when I came in.

CM Lane on #LexED - in favor of removing local payroll tax

#LexED meeting almost over... some good mechanical ideas mentioned, but still not much progress at all toward an overarching plan/strategies

CM Stinnett on #LexED - "we have taxes and fees that WE have control over, that we don't change..."

Anthony Wright on #LexED - "other states give their cities authority to make their own tax structures..."

#LFUCG still hasn't caught onto "that which is essential is invisible to the eye..." #LexED

CM Gorton on #LexED - "we should get behind a 1/2-Cent sales tax for capital projects..."

CM James on #LexED - "we're bored to death in our committee meetings, we're not even speaking what's on our minds."

CM Blues on #LexED - "Lex's PDR program is a good example of how successful projects DO overlap elections, b/c of cultural support."

CM McChord on #LexED - "what can WE (LFUCG) control? Incentives, accountability, budgeting, internal tax structure."

CM James on #LexED is a strong advocate for LFUCG, internally, "driving the ship." #CompletelyAgree #CreatesAccountabilityThruElections

the problem w @DougMartin10th's idea is it doesn't solve the accountability problem. American Presidents are (un)elected b/c of results.

CM @DougMartin10th on #LexED - "we need a long-term strategy and a long-term institutional structure."

CM @DougMartin10th - "our organizational structure is messed up..." Still advocating for D2040 however, with its outside agency oversight

CM Gorton on #LexED - "I totally agree with CM James... Council and C-Lex do not always agree... some things we have to do ourselves."

CM James on #LexED - "we can't necessarily just go to C-Lex for our (lobbying or otherwise) needs..."

CM Feigel on #LexED - "we need to get KLC to help us lobby Frankfort..." #GoodLuckWithThat

CM Stinnett - "Frankfort needs to help us... who's going to be in charge of getting their help?" #LexED

VM Gray on #LexED - "how do we make sure the work we want to get done, GETS done?" (Talking of lobbying Frankfort for tax flexibility)

CM Lawless on #LexED - "state regulations limit our tax structures in outdated ways.. and our Council Charter needs revisited..."

CM McChord - "we could revamp our funding appropriations (which tax money goes to what need) and solve some immediate problems." #LexED

CM McChord on #LexED - "our tax structure is set up wrong...our city's needs don't have dedicated funding sources..."

CM Lane on #LexED - "communication is an issue... we only hear from our citizens if their trash doesn't get picked up..." (uhh, because you ignore deeper voices)

when CM Beard said, "things aren't as bad here as we think they are," Ms. Cheryl Truman (H-L journalist) looked at me in amazement... #LexED

CM Beard on #LexED - "things aren't as bad here as we think they are..." #OkeyDokey

there is clearly a level of disappointment among CM's about #LexED...

#LexED: CM Beard - "communication probably hasn't been as full, or as fleshed-out, as we would like between Council and C-Lex..."

CM James - "politcs get in the way when we want to make funding changes..." (talk of C-Lex not getting their PSA prior to this budget...)

Billy Van Pelt, Director of PDR program, repeatedly commended for his leadership, good communication and transparency... #LexED

CM Henson - "it's hard to see results..."

VM Gray - "we don't see (much) vision or leadership..."

CM Henson - "it's very hard to see the results from the agencies we give money to (including, but not limited to C-Lex)." #LexED

... so far, some talk about trees and parks, but no citizen engagement. THE MOST financially viable component of economic development.

CM @DougMartin10th favors a Stratetic ED plan where each component has specific entities in charge (and each is funded)

CM Blues, #LexED, "... if they're going to be accountable, accountable to whom, and to what?" (We need metrics).

CM Feigel - "... we need to focus on the ENTIRE community, not just downtown... we need monthly team ED meetings."

CM Feigel - "we can't put ALL of our attention downtown... Richmond Road has some vacant buildings too..." #LexED

CM McChord, #LexED - "We need to demand excellence (from our ED people)..."

CM McChord - we don't know what CLEX is doing with their money... "we can't find out what they did with their money, yesterday."

CM McChord - "we need to hold our ED people (implying C-Lex) accountable ... we get treated like we're not qualified when we ask questions"

CM McChord: "Old ED = Elephant Hunting.. New ED = creating a city where knowledge-based workers want to come... and we need tax incentives."

CM Lane seems to be happy that Lexington is doing better than the rest of the state... #LexED

CM Lane is wrong - we do NOT (I just learned this from tweeters) have one of the best public school systems in the country. #LexED

CM Lane, #LexED, "Economic Development cannot be a political endeavor..." then commends KY's ED efforts (not sure I agree with THAT)

CM Lawless - #LexED: "our government needs to take the leadership..."

CM Lawless - "we have all these silos, no overarching Economic Development plan... (we need a Commissioner in charge (paraphrase)...)"

CM Stinnett - "CM's should set A STRATEGY that creates the environment to attract (I would add GROW our OWN) businesses..." #LexED

CM James, about #LexED - "... we leave ED in the hands of others." #Exactly

CM James - "EVERYTHING is about economic development, no matter what your position or title... we don't take it as seriously as we should."

#LexED - Task Force - CM @DougMartin10th brought Kentucky's ED Strategic Plan and D2040 document for everyone

#LexED Task Force beginning. Agenda: 1)CM perceptions 2)What is council's role? 3)What is Mayor's role? 4)What is CLex's role?

Thursday, July 2, 2009

Why Connectivity MATTERS: Follow-Up

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Gravity ATTRACTS Objects (= Brain Gain, GDP Growth)
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Einstein used these illustrations to prove that gravity is not something "that just is," but rather, gravity is created by mass. Just like these illustrations show - mass creates a "dent."
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Now, as it pertains to Lexington, versus a Chicago let's say - the reason why Chicago "attracts" people from hours and hours away is because it has more mass. The larger the mass, the more attractive pull it has.
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Which might suggest that a mid-size city like Lexington has no future, we likely will never be the "size" of a Chicago. But that would be dead wrong. Because it's not about volume (size) it's about DENSITY.
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Here's the proof - a bowling ball is smaller than a typical beach ball. But if you were holding a bed sheet by four corners, and dropped a bowling ball in the middle, the entire sheet would collapse around the heavy object. But if you instead dropped a beach ball on the sheet, almost nothing would happen.
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It's about DENSITY. And density is about "how tight" things are (mass per volume).
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If Lexington can CONNECT MUCH BETTER, if Lexington's many assets can become A LOT TIGHTER, then our density can skyrocket, and we too can transform from a city draining many of our brains to a city GAINING incredible brainpower (and the finances that come with them).
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We can go from a beachball (little attractive force on other objects (top talent, VC investment dollars, etc...) to a heavy bowling ball, that dominates.
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This physical reality is reflected in many leading social studies (Richard Florida, Gallup, Harvard, etc...) and was just proven this week by Lexington's Starborn E-Health Solutions landing of a $250,000 seed investment from KSTC. All because of people connecting people.
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"Citizen engagement creates more GDP growth, more ROI, than any other community element..."

Wednesday, July 1, 2009

Lexington - The Land of No Organization

"If Everybody's in Charge, Nobody is."
- Vice Mayor Jim Gray on Lexington's incohesiveness and disconnectedness
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- Eric Patrick Marr
Eric is a Behavioral Economic Consultant and Organizational Development Specialist. Transform Lexington is my pro-bono project as my native Lexington is like General Motors - dysfunctionality is built in.

After 16 months now of following Lexington's internal operations (local government, private-public agencies, non-profits, private enterprise, etc...) one thing is overwhelmingly apparent (although it was obvious to me from the outset, explaining why I started TL in the first place), Our Lexington is one disorganized, dysfunctional, mostly unprofitable "place of business."

And yesterday, during a special Council Committee meeting, I finally heard our elected officials express these truths publicly and candidly. Vice Mayor Jim Gray, CM Diane Lawless, CM Peggy Henson, CM Andrea James and CM Tom Blues stated things SO WELL, in fact, that they've pretty much written today's blog for me.

Yesterday, they were specifically talking about Lexington's downtown development(s) and as the meeting evolved, they also went into Economic Development, much of TL's specific focus. I would add one thing - this reality, as I've long been contending, is costing Our Lexington's economy A LITERAL FORTUNE. Every week, every month, every year.

So many topics are talked about, and repeated, and talked about some more, with so little cohesiveness, bold leadership and meaningful action - it drags projects out for decades, increases costs, meanwhile discouraging our best and brightest minds from getting involved in the first place. As several leading citizens have told me, "it's just too expensive to get involved with Lexington."

Check out their words (some paraphrased) from @TransformLex's twitter feed, yesterday:

VM Gray, summarizing the reason for yesterday's meeting - "downtown represents the heart, the center, the soul of the city."

CM Diane Lawless - "this gov't needs SOMEONE at the point... for planning and Economic Development"

CM Peggy Henson - "Lex's planning seems like blowing bubbles - it's just here and there... Who's in charge?"

VM Jim Gray - "if everybody's in charge, nobody is."

CM Lawless - "maybe our city has outgrown the way we do business."

TransformLex - "I'm SO GLAD to hear our CM's express concerns with Lex's lack of connectivity, synergy and cohesiveness."

CM Lawless - "Lex's development seems like a dartboard with random attempts..."

CM Lawless - "we do not have a single 'point position' where we all come together."

CM James - "I haven't seen a lot of the downtown projects connect, over last 2-3 years... (For instance) I've never seen a DDA board member at a Lyric Theater task force meeting."

CM Blues - "we (Lex) don't really have a cohesive, directed, connected economic development plan."

VM Gray - "our deficiency is in not having a strategy coming from the DDA."

VM Gray - "disappointed" in #LexDDA's lack of strategic implementation over last 3 years.

VM Gray - "we need to leverage our downtown better, economically..."

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Nothing further, your honor.

Monday, June 29, 2009

"Lexenomics"

A Lexington Economic Growth Strategy
We've created a new online "Wiki" for anyone to co-create a sustainable Economic Growth Strategy for Lexington. Visit, read, and if you'd like to contribute your thoughts/ideas, please e-mail me (EPM@EricPatrickMarr.com)

The link:

Friday, June 26, 2009

Why Connecting Lex MATTERS SO MUCH

This image is from the Gallup Organization - their Behavioral Economic Model for Societies

Pure Physics:
The More Clustered You Are, the Larger Your Gravitational Pull (ala Brain Gain), and the Larger your Economic Output
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Without question, easily the most challenging part of TL's work is informing a city's population of things when we are so disconnected, and so uninformed to start with.

Although our Lexington is a smallish city, where on a Sunday morning you can drive from Hartland to Main Street in ten minutes - as far as communication goes, as far as "meaningful information dissemination" goes, Palomar might as well be Pakistan.
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Most of our citizens are incredibly bright and energetic, but it's hard for great individuals to help build a great collective city when as one public hearing attendee observed, "we don't even know what's being talked about."
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And from what I've seen, as a Lexington native, we've never known of a "connected Lex," so, well, we just don't know any better.
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We have progressed, for sure (online tools like blogs and twitter have triggered terrific new relationships), but we're far from our true need: connecting and synergizing ALL of Lexington. Much less our ultimate need - integrating much better into the GLOBAL economy. Right now, we're still - internally and externally - suffering from the "out of sight, out of mind" reality.
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We have to keep going. We're just getting started.

And here's why - it's not just for fun and games, it's NOT just for "online time wasting" as some argue. The true rationale is, well, better economics.
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The better connected we are, internally, and the more "clustered" we are in the global socio-economic fabric, the better our Lexington is going to be in our bottom lines.

Since last winter, after discovering this incredibly powerful 2007 Gallup World Poll, all doubts have been erased. Lexington NEEDS a major boost of internal community engagement - "energy" that we Behavioral Economic weirdos talk about - which yields a tangible, sizeable dose of economic output.
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And while I've spoken on this several times before, it is indeed "always September" as Seth Godin says, so I want to share Gallup's findings again - with today's larger #LexTwitterverse.
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It's a must-read, without question (a good early morning read) - but here's the synopsis:

What the whole world wants is a good job

The leaders of countries and cities must make creating good jobs their No. 1 mission and primary purpose because securing good jobs is becoming the new currency for leadership. Everything leaders do must consider this new global state of mind, lest they put their cities and countries at risk... The mayors and city fathers of every city, town, and village on Earth must realize that every decision they make should consider the impact, first and foremost, on good jobs.

Global migration patterns show that today's explorers migrate to the cities that are most likely to maximize innovation and entrepreneurial talents and skills

Wherever they can freely migrate is where the next economic empires will rise. San Francisco, Mumbai, and Dublin have become hotbeds of job creation. This phenomenon has occurred in other hot cities from Austin to Boston and Seoul to Singapore. Highly talented explorers with the best skills and the most knowledge are attracted to the best cities. When they choose your city, you attain the new Holy Grail of global leadership -- brain gain.

You Must Trigger Brain Gain... And Talented People Create Brain Gain.

So, you must find, grow and incubate your Most Talented People - Your Economic "Stars."

These stars juice their immediate economy and that of everything around them. They are drivers of GDP. Brain gain contributes to a country's GDP growth... A city grows one organization at a time. An organization grows one star at a time. And all organizations are economic engines for all cities. But who are these stars? More often than not, they are single, young -- between the ages of 25 and 35 -- and have at least an undergraduate college degree. And most of them have not yet been discovered nor have they created their big invention or enterprise.

And the math is simple - One star per $100 million of GDP growth.

If you were to ask how to significantly increase your city's GDP, we would say you need to find and develop 10 stars. And you should create the biggest incubator of talent possible. Your incubator is your energy and job pipeline for the future. It will take some time to see the outcomes you want, but you won't get them if you don't start with 10 stars. The only other alternative is to buy growth, like companies do, with acquisitions. Corporate leaders face the organic vs. acquisition growth issue all the time, and they know that organic growth is the best long-term strategy for any organization or community of people.

Citizen engagement is the most precious and sophisticated value, and it speaks to the genius of Super Mentors (some of your needed stars)

And it has the biggest potential returns of all for brain gain and subsequent GDP, especially in higher income countries. Citizen engagement creates two kinds of magic. It generates new multiples of relationships between wide ranges of citizens, which breeds cooperation, productivity, citizenship, and patriotism. Positivity about one's country, and more particularly, one's community, creates an environment that makes talented people want to come and stay.

Read that last sentence again - "positivity about one's community creates an environment that makes talented people want to come and stay."

You see, Citizen Engagement is not just some "frilly icing" that looks good on the cake - it is an essential, fundamental ingredient to the economic well-being, the economic LIFE even, of a city.

And that includes our Lexington. The more connected we are, the more our leaders actually engage our People (which does NOT happen now at necessary levels, at all), the more attractive Our Lexington becomes.

More of the world's brightest, most innovative, brightest economic stars will want to A) stay here to begin with and B) come here from afar.

Wednesday, June 24, 2009

Why Lex is Invisible

Being Invisible Online is Being Invisible PERIOD
- Eric Patrick Marr

(Click on the image above, first, to see it better - then return to read this posting.)

I've finally gotten software to "capture" my computer screen and instantly create images. Right on time, too - as I continue the uphill climb of contending that Our Lexington needs a serious image makeover.

And again, as with the Alltech World Equestrian Games Banner Logo, shown in last week's post, pictures speak 1,000,000 words. Check out this Google Search page, when you search for "LexingtonKY."

Look at the bare-bones, quite minimal results.

Now compare those bare-bones results with all the INCREDIBLY rich and diverse offerings that we KNOW our Lexington has. From our high-tech world, to our arts and culture offerings, to our plethora of non-profits, independent restaurants and bars, environmental advocacy groups, media outlets, on and on and on...

But from this Google search page, you see practically NONE of that. And even worse, look under the "Local Businesses" portion of the page. Downright embarrassing, truth be told.

And to top it all off, a newcomer to Lex, Dan Sherman (@DVS on twitter) - an internet marketing guru - has taught me that 50% of all "search clicks" go to the VERY TOP search result, on most Google Searches. And then, downward from there, you get fewer and fewer clicks.

And what are our Lexington's top 3 search results? VisitLex.com, VisitLex.com and a now-defunct LFUCG.com site (if you scroll on down, you see their new LexingtonKY.gov site, which begs the deeper question - are the 225,000 WEG visitors going to care about our local government?)

And, while (and I mean this MOST constructively) our VisitLex site, albeit pretty and well-designed by Elevation Creative, our CVB has stated they are not meant to reflect, nor promote, nor portray ALL OF our Lexington, only very specific aspects (horses, Mary Todd Lincoln house, etc...)

Hence, my ongoing contention that Our Lexington needs a portal hubsite, a new "Newtown Pike into downtown" for the online world - an easy, very accessible way into ALL OF LEXINGTON - for the WHOLE WORLD TO FIND ALL OF US IN THREE CLICKS.

Citing Possibility City's extensive research, once again - where only 11% of Americans (age 20-40ish) even knew enough about Louisville to offer an opinion - it is overwhelmingly clear that Our Lexington needs to come out of the woodworks, and be SEEN by the world.

Especially online, where the new world gets its information.

Going for Gold

This was submitted by Lexington's own Mason Dyer (@MasonDyer on twitter), Director of Communications for the Association of Independent KY Colleges & Universities.

Mason found this old Apple ad on this Marketing/PR site, and relates it to my contention that Lexington needs to do something (drastically) different.

I relate it to several things Lex - economically, culturally and governmentally, especially... This is, actually, the key to Lexington's future. We just need to open the doors.


Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them.
Disagree with them.
Glorify, or vilify them.
About the only think you can’t do, is ignore them.
Because, they change things.
They push the human race forward.
And while some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to change the world,
Are the ones who do.
Thank you, Mason.

Friday, June 19, 2009

Why Lex Needs to be Superbranded

Games' Banner Logo Speaks 1,000,000 Words
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If only...
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If only our Lexington would see the ENORMOUS opportunity that Alltech's Dr. Lyons is giving us. Beyond just a downtown festival, which is better than nothing, our Lexington has the chance of a lifetime to - not for two weeks, but for two GENERATIONS at least - to transform our entire economic landscape.
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If only... someone would listen and imagine. If only... someone could see the global, high end economic channels that will be open for us, for a very short window of time, that will likely NEVER open again.
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Look at the brands on the 2010 FEI Alltech World Equestrian Games advertisement, this from an e-mail sent out today. Rolex, John Deere, Ariat Boots, Alltech. Not a single one of them is a Lexington-based business. Not a single one of them. (The Games offer tiered sponsorships, and UK and some other Lex entities are indeed sponsoring the Games at lower, obviously less-visible levels.)
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And my idea, all along, if one of us can't afford this kind of money - we could cluster our forces, synergize ourselves and collectively brand Lexington's Kick-Ass Assets on par with these kick ass brands - and our city would never ever ever be the same.
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We would FINALLY go from "we never have enough money" to "we have an abundance of opportunity."
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Imagine the global TV exposure, the global interaction - up close and personally. For 16-20 days straight. Imagine the power that these brands will exude on the 225,000 unique visitors the Games are bringing, the 300 international CEO's, and the millions of folks watching the Games on TV.
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Old Lexington believes us putting our best foot forward on peripheral things is the opportunity. Like hanging pretty flowers on the front porch for visitors. But WHAT MATTERS are the global economic channels that Lexington will continue to need, long after the Games are gone.
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And as of yet, I've yet to see one single entity step up and say, "you know what, if only we put Lexington's Talent on the map, equal to a Rolex and a John Deere, what would happen???"

Tuesday, June 16, 2009

Why Our PEOPLE?

If You Could See What I See, You'd Believe Too!
- Eric Patrick Marr

It's, ironically, a ... "no brainer" (well, you can't tell from THIS picture...) but many don't see how bright our Lexington's people are - because Lex's suburbs are quite removed, culturally, from Downtown Lex where many of the citywide decisions are made.

Check out these names - and this is just 1/2% of my 1991 Class from Tates Creek. (And this is not intended to be a "my high school is better than your high school scrum," but rather, a very small example of the IMMENSE intellectual capital abounding in our "Athens of the West," even today.)
  • Chris Hammond, son of NBC Sports Announcer Tom Hammond, current owner of Rock & Roll Wine in Las Vegas

  • Steve Dawahare, of The Dawahare (Clothing Store) Family

  • Bryan Schmidt, son of two long-time FCPS Educators, now a Creative Director for a Dallas radio station

  • Bo Bunnell, son of former Councilman Dave Bunnell, PhD in Biology currently in Ann Arbor

  • Darrin Horn, current Head South Carolina Basketball Coach

  • Shannon Oldham, daughter of longtime educator, Ben Oldham

  • Kristin and Kelli Greer (Kelli now a Doctor, married to Woodford Webb, Kristin now in Manhattan)

  • Steve Chan, Harvard Medical Doctor, a MD/PhD from University of California, San Francisco

  • Brian Krause, Tri-Health Financial Executive, Cincinnati

  • Chris O'Bryan, now the Head Basketball Coach at East Jessamine Sr. High

  • Keith Willard, son of former UK Assistant Basketball Coach Ralph Willard

  • Michael Mattingly, GE Engineer, Louisville

  • Nathan Cornett, son of longtime Lexington homebuilder, Robert Cornett

  • Judd Ellis, grandson of "Doc Ellis," Lexington area

  • Matt Smith, farmer now in Lexington area

  • Scott Robinette, Creative Director in Denver area

  • An Academic Team that dominated the state... like every year...with leaders like Matt Purdom

  • Kirsten Kaak-Adair, Physician's Assistant, Lexington

  • Cara Leggett, Marketing Exec for Microsoft, Australia
  • Bill Connor, Construction Manager, Dual Degree Holder, now in Lexington
  • Jonathon "Flash" Floyd, Sales Executive and Musician, now in Lexington
  • Jeff Marr, (Kentucky's "Mr. Golf" in 1997, and my brother, now in Tampa)
  • Whitney Countryman (TC '97 - a dual degree holder, now a nurse in Atlanta)

Monday, June 15, 2009

A New Lex Economic Growth Strategy

First and Foremost, Our Lexington Needs Sound, Sustainable Economic Direction
- Eric Patrick Marr

Our city government is in the latter stages of their budgetary process for the coming fiscal year, and while LFUCG's $280M budget, with its 500+ pages, is not something I've been able to wrap my entire mind around, there is one particular component I have long been MOST interested in.

The $525,000 our Council is again proposing to give to Commerce Lexington for so-called "Economic Development." You probably know by now, I'm a fierce opponent to outsourcing our city's MOST VITAL NEED, but according to Councilmember Jay McChord, because LFUCG doesn't have any other strategic plan right now, the status quo basically has to be maintained. Hence, he's recommended to continue giving C-Lex their stipend.
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Which, again, I fiercely disagree with. When Coach Gillispie wasn't producing solid results on (and off) the basketball court, UK had to make tough decisions. Likewise, Our Lexington leadership should have the courage to make similarly tough decisions.

We. Must. Change. #Period.

Our entire economic growth model must change, in fact. We must stop chasing the wind outside of Lexington, and we must begin growing from within. From within our own people, which consistently prove to be some of THE SMARTEST people in the entire country, by practically every ranking that ever gets published.

Building Lexington's economy is not difficult. In fact, it might be the easiest, most straightforward job I have ever encountered in my professional career. Designing a Toyota Avalon from scratch is difficult - capitalizing on all the many assets of Lexington, Kentucky is not. All of the pieces of our puzzle are here, literally lying on the table. Someone just needs the know-how to put them all together.

And clearly, Old Lexington does not know how. Otherwise, they would've done it already. Instead, our city continues to see budget woes and increasing pressures.

So let's start with the basics, and then in the end, I'm presenting my basic, conceptual model for a New Lexington Economic Growth Strategy.

Some basic facts, and some are Kentucky-specific (which means LFUCG (Mayor and Council) need to start lobbying Frankfort a lot stronger, rather than allowing the Kentucky League of Cities to do (or not do, as the case may be) Lexington's job for them), and some of these facts are compared to Austin, and Texas (the model I'm going with for now, simply because C-Lex visited there last summer, and Austin's economic info is VERY EASY to find).

  • Kentucky ranks 34th in the country, in terms of "Business Tax Climate," according to The Tax Foundation. Texas ranks 7th.
  • Texas has no state income tax, and no corporate income tax. Kentucky has both.
  • Kentuckians pay $3243 in taxes, per capita. Texans only pay $3015.
  • Austin's Chamber of Commerce, through their Opportunity Austin strategic growth plan, has created 121,800 new jobs in the last five years, and has added $5.6B to the regional payroll. Their goal for Opportunity Austin 2.0, which started in 2008, is to create an additional 117,000 new jobs and to add an additional $10.8B to the regional payroll - in the next five years.
  • In 2007, Austin saw $690M of VC investment into their city. In 2008, Lexington saw $68M. And while Austin is about 4 times larger than Lexington, they are not TEN times larger.
  • Opportunity Austin was funded by an annual investment of $250,000 from Austin's City Government into their Chamber of Commerce, which leveraged that $1.25M (over five years) into a $14M total investment from private businesses. So far, for Opportunity Austin 2.0, they've already raised $16M in investment, with three and a half years remaining.
  • Opportunity Austin 2.0 focuses on three main pillars: 1) Economic Diversity 2) Brainpower is their greatest resource and 3) Regionalism.
  • Austin has 45 full-time employees working inside City Government on Economic Development. Lexington has... 1.

My New Lexington Economic Growth Proposal, is quite simple:

  1. Terminate the partnering-agency gig with Commerce Lexington, immediately. Let them remain a private entity, serving their members solely. Because LFUCG depends SO heavily on the local payroll tax (83% of all general funds come from your paycheck) we cannot afford to outsource our most vital need. They cannot pay for our police officers, firemen, parks, roads, infrastructure or city services if they DO NOT begin building our economy, and become accountable for it.
  2. Hold onto that $525,000 for right now, until we can create a comprehensive strategic plan for Lexington's Economy within the next 6 months. Within the current fiscal year, using the best and brightest minds of our city, develop and begin implementing a "Lexington Grows" plan, akin to Opportunity Austin 2.0 in basic, skeletal concepts (or another city's, if one is better, or a hybrid, I don't care. I just know Austin has made it work, so we should adopt some of their best practices, in all likelihood.)
  3. This New Lex ED Growth Strategy must be an INSIDE-OUT plan, considering Lex's assets. We have too much talent growing within our borders to NOT start with OUR OWN PEOPLE.
  4. This New Lex ED Growth Strategy must A) Connect and B) Synergize all of our internal assets muuuuuch better. Our Lexington (private businesses and public entities both) is quite inept at communication and collaboration. Simply put, that must change. We MUST foster a new culture of Kicking Ass, TOGETHER.
  5. By implementing #4 there, we will automatically begin internally branding our Lexington. Our own people will begin to (re)discover what Our Lexington actually has, beyond horses and UK basketball, and Lexington will therefore begin growing, from within. (A recent Downtown Lexington Corporation revealed the huge need for this, actually...)
  6. Within the next 16 months, continue this organic (inside-out) growth process, until the World Equestrian Games arrive next fall. Then, launch a "Superband Lexington" campaign that opens economic and cultural channels throughout the entire world.
  7. This "Superbrand Lex" initiative must highlight and promote ALL of Our Lexington's assets (our growing high-tech world, our awesome education entities, our numerous Green/Sustainability networks, our colorful Arts community, etc...) and put ALL of Lexington on the FRONT of the map.
  8. Not underneath the map, with only horses visible to the virgin eye.
  9. This is the very definition of "economic diversification" which Austin is so focused on.
  10. Open these global channels, to begin funneling global dollars into Lexington's innovative culture. Since we live in a poor state, with relatively unfriendly tax systems, we're not going to get much help from our Commonwealth brethren. But we can ride the huge shoulders of Alltech's Dr. Pearse Lyons and capitalize on the World Equestrian Games - with its 225,000 unique visitors that will see Lexington perhaps for the first time ever.
  11. A part of this "Superbranding Lexington" initiative is a LexKy.com hubsite idea, where anyone in the world can discover EVERYTHING about Our Lexington in 3-4 clicks, not 3-4 decades. This interactive mechanism can put Lexington on the world's map before the end of next year, changing our economic landscape FOREVER. A true, legit legacy.

Again, this is merely conceptual in nature. A lot more study, time, and research would be needed - but it is clear, our Lexington needs an Economic Growth Plan. We have NONE today. And as they say, "time is money."

Thursday, June 11, 2009

Lexington's Brand - Council Presentation



- Eric Patrick Marr

Here's the full version of last night's "Rebranding Lexington" presentation to Lex's City Council. With their time limit, I wasn't able to get to the Louisville/Possibility City portion, nor touch on the Pittsburgh Post-Gazette example, but I think I still got most of my point across.

Lexington must return to being about its PEOPLE. It's brainpower, just as much (if not more than) we are about our horsepower. We were originally known - nationwide - as "The Athens of the West," with leaders like Lincoln, Clay, Breckinridge, Davis and Pope all coming from our region. Transylvania, then, was rivaled only by Harvard - and Thomas Jefferson urged the University of Virginia to be built, to keep the nation's sharpest minds from always coming to Lexington, and Transy...

I might give the 2nd half of this presentation during Tuesday's Work Session, and distribute the Possibility City booklets to all Councilmembers. Louisville has informed me they are very willing to meet with Lexington leaders, to share their insights, so hopefully, I'll be arranging that soon.

This is not finished yet - Our Lexington IS GOING TO become a World Class City, period. And the World will know.